About Us

Origin Story

My baby sister has always been my best friend, my biggest inspiration. From a young age, she had this light in her. A joy that was contagious. But as she grew older, the world began to dim that light. She faced a harsh reality as she was constantly teased and bullied for her weight. It was painful to watch. She would come home from school in tears, questioning her worth, feeling as if she didn’t belong. The hardest part was knowing that I couldn’t shield her from the cruelty of others. All I could do was be there for her, but it never felt like enough.

One day, after yet another disappointing shopping trip, she looked at me with tears in her eyes and said, “Why can’t I just find something that makes me feel pretty?” That moment stuck with me. It was a turning point, a moment of clarity. I realized that if the fashion industry wasn’t going to create a space where she felt valued, then I would. I couldn’t bear to see her, or any woman like her, feel unworthy simply because of her size. And that’s where this brand was born.

We built this brand to change the narrative. We’re not just creating clothes; we’re creating experiences. We want every woman who puts on our pieces to feel the same way my sister deserves to feel: beautiful, confident, and seen. We’re crafting clothes that fit and flatter every curve, ensuring that style and fashion are accessible to all, not just to those who fit a narrow standard. Every stitch, every design, every decision is inspired by her and the journey she’s been on.

This brand isn’t about me; it’s about all the women who have felt overlooked, all the women who have cried in dressing rooms or felt the sting of not finding anything in their size. We’re building a community where plus-size women don’t just find clothes; they find a voice, a platform, and a celebration of who they are. We’re challenging the fashion industry to do better, to be better, and to understand that inclusivity is not optional—it’s essential.

We’re on a mission to redefine beauty standards, and we want you to join us. Together, we’re creating a space where plus-size women aren’t just a demographic; they’re the heart of our story. When you wear our clothes, know that you’re part of a movement that’s bigger than fashion. You’re part of a family that believes in you, celebrates you, and will always have your back.